Sustainability

We believe high-quality jewellery, strong business performance and high ethical standards go hand in hand, and we craft our jewellery with respect for resources, environment and people. Our work is guided by three strategic priorities; reducing carbon emissions, championing circular innovation and creating a fair, inclusive culture for everyone.

OUR SUSTAINABILITY JOURNEY AT A GLANCE

17%
Reduction in CO2 emissions since 2019
100%
Recycled silver and gold used in our crafting as of August 2024
100%
Renewable electricity across our organisation
44%
Women in 
senior leadership
#1
Ranked as the world's most sustainable consumer brand by Corporate Knights
106M
DKK donated to UNICEF since 2019

A NET ZERO FUTURE

Leading the way in de‑coupling business growth from environmental impact. Pandora’s net zero ambition is central to how we grow. We are redesigning our value chain to cut emissions while scaling our business globally. This means transitioning to low‑carbon materials, accelerating renewable energy use and partnering across the industry to reduce climate impact.

CIRCULAR INNOVATION AT SCALE

We are rethinking how jewellery is made. Today, every Pandora piece is crafted using 100% recycled silver and gold. This reduces reliance on newly mined metals and our environmental impact. Through advanced recovery technologies and strict safety standards, we ensure high‑quality pieces crafted with care.

A FAIR BUSINESS AND WORKPLACE

Our talented people are the heart of our brand, and we strive to create a workplace culture that supports retention and builds on the diversity and richness of our global workforce. We are committed to advancing inclusion, ensuring fair wages and upholding human rights throughout our operations and supply chain.

Discover the awards that highlight our achievements

Pandora is proud to be recognised worldwide for our jewellery craftsmanship, innovation, and commitment to sustainability.

Contact us

Mads Twomey-Madsen
SVP, Global Communications & Sustainability
+45 2510 0403
For general inquiries
If you have any inquiries and want to find out more about our sustainability journey, get in touch with our sustainability team.
For our sustainability targets and progress

Explore Our Sustainability Progress

Dive into Pandora’s Annual Report to learn more about our sustainability targets and the progress we are making.