Pandora's flagship store on Oxford Street in London, UK

Investor

Pandora is the world's largest jewellery brand with 32.5 billion Danish kroner in revenue in 2025 and a store network of around 2,800 concept stores.

Brand campaign image of Winona Ryder

Pandora delivers 6% organic growth in 2025

COMPANY ANNOUNCEMENT

In 2025, Pandora delivered organic revenue growth of 6% (guidance of 7-8%). This comprised of like-for-like (LFL) growth of 2% and network expansion & other of 4%.

4 February 2026

PANDORA AT A GLANCE

32.5 BN
DKK billion revenue
39,000
Employees
44%
Women in Leadership
100%
Recycled silver and gold used in our jewellery crafting as of August 2024
7,000
Points of sale in more than 100 countries
~915M
Customer visits to our stores and online
112M
Pieces of jewellery sold, corresponding to three pieces every second

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Investor Relations Team

Bilal Aziz
SVP, Investor Relations & Treasury
+45 3137 9486
Adam Fuglsang
Director, Investor Relations
+45 6167 7425
Andreas Østergaard Kristensen
Senior Manager, Investor Relations
+45 2544 2429
Victoria Andersen
Analyst, Investor Relations
+45 5362 9485
Investor Relations | Pandora Group